The Siren Awards launches Final Call round - agencies and radio stations can submit work previously not entered, deadline Friday, March 1

image.jpgThe Siren Awards has announced the Final Call allowing agencies and radio stations to submit work previously not entered, or re-enter work that had not been recognised in the previous rounds.

Any radio ad that went to air for the first time between 7 March 2012 and 2 March 2013 and aired at least 10 times on a commercial radio station are eligible for Final Call.

Entry into the Siren Awards is free.

There are three categories open for entry in each round:

Radio Single & Radio Campaign: The Radio Single & Campaign categories have been designed to provide important recognition for writing innovative creative for radio. When faced with a radio brief a creative has the opportunity to make an ad which both cuts through and attracts notice, as well as using creativity to engage the listener and draw them in.

A Radio Campaign entry consists of no less than three different commercials.

Radio Craft: The Craft Award will recognise the quality of Craft as demonstrated in either the production process, or the technical execution of Radio ads. This might take into account the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium. The idea behind the  execution in relation to the client or brand should be of little or no consideration, accepting, of course, that it is often integral to the ad and cannot be ignored completely.
If the ad gives a pleasurable or memorable experience, regardless of the subject, product, client or idea, then it may succeed in the Craft category, even if it is not awarded in the Single or Campaign categories.

The judges will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

Agencies and radio stations may enter their commercials in all three categories but a separate entry form must be filled out for each entry.

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