WiTH Collective restructures management team with Hally Lara promoted to general manager and Lauren Boyce to client services director role

Independent Australian agency WiTH Collective has restructured its management team, promoting Hally Lara (right) to general manager and Lauren Boyce (left) to client services director.

Justin Hind, CEO of WiTH Collective, says Lara and Boyce have had a profound impact on the agency.

Says Hind: “They are both exceptional talents with good minds and hearts that have become part of the fabric of the agency. As a young independent start up it’s hard to let a little control go to others, but that’s essential if we are to continue to grow and scale the business as well as investing in the careers and progression plans of our staff.”

Lara, 29, joined the agency in July 2012 as a senior planner. Prior to this she worked at M&C Saatchi/Mark where she spent three-and-a-half years, first as a digital account manager at Mark and then as a strategic planner at M&C Saatchi/Mark. She worked on accounts including Optus, Qantas, Woolworths, Westfield, Freedom, Brand Australia and the Australian Cancer Research Foundation.

She also spent a year as a digital producer at BMF working on Commonwealth Bank, Weight Watchers, the Australian Government and MBF.

Says Lara: “WiTH Collective is a unique and special place to work. I am looking forward to this excellent opportunity to help grow and shape the future of the company.”

Boyce, 30, joined WiTH Collective in November 2012 from DDB Sydney where she was the client lead on the Volkswagen CRM digital business. Prior to this she was co-founder of Basil Bangs, worked as an interactive consultant for Lexus Australia and was a digital account director for The White Agency working on Coca-Cola, Lexus and Jaguar.

Launched in July 2010 by Dominique and Justin Hind, WiTH Collective works for clients including Bonds, McWilliams Wines, Canon, Lenovo, Colonial First State, Landcare, Integria Healthcare and Woolworths Money.