AANA secures World Federation of Advertisers’ 2014 Global Marketer conference for Australia

The Australian Association of National Advertisers (AANA) has announced it has been successful in its bid to have Sydney host the 2014 World Federation of Advertisers’ (WFA) Global Marketer.

Says AANA’s Acting Chief Executive Officer, Ms Alina Bain: “This is a great win for Australian marketers and their advisors who will have the opportunity to meet, share insights with and learn from the world’s top marketing directors.”

It will be the first time since 1995 that the WFA Global Marketer Week has been hosted in Australia. The event in the past has attracted around 400 marketing professionals and has been hosted most recently in Brussels (2013), New York (2012) and Beijing (2011).

Previous conference speakers have included a roster of Global Chief Marketing Officers including AB InBev, Coca-Cola, Johnson & Johnson, Unilever and Visa.

“Australian businesses are one of the world’s most extensive users of marketing1, NSW alone is home to around 4,000 advertising companies, so it made sense for the AANA to pursue the bid to host the event in 2014. This event will certainly put Australian marketers on the global map,” said Ms Bain.

Says Stephan Loerke (left), the Brussels based managing director of WFA: “The AANA put forward a compelling case for hosting the conference and the WFA team and its members are very excited about our trip to Sydney in 2014. We’ll be bringing some of the heavyweights of the global marketing business and Australia consistently punches above its weight at international marketing awards so this is a great chance to exchange ideas about way forward for effective and responsible marketing.”

The 2014 WFA Global Marketer Week in Sydney will be held in March with precise dates, details of speakers and events to be confirmed in the latter half of this year.