All Good Bananas says no to the corporate banana in new campaign via Special Group
All Good Bananas has collaborated with Special Group to push the unique Fairtrade certification of their bananas in an eye-catching way in a new outdoor, instore and magazine campaign asking New Zealanders to ‘Say no to the corporate banana’.
It’s a cheeky response to large corporate overseas banana companies making misleading ethical claims about their bananas, that aren’t supported by independent third party verification.
Says Simon Coley, from All Good: “A lot of companies make claims that they’re ethical and good. We want people to know they can trust our bananas are just that; good for the growers, good for land and bought here by a bunch of Kiwis with the same values as them.”
Says Tony Bradbourne, Special Group’s creative director: “The idea that not all bananas are created equal is quite interesting. We wanted to dramatise this in a positive way and let people know that they do have a choice.”
Special Group has collaborated with All Good on several projects recently – the packaging of All Good’s Karma Cola and the freshly released Gingerella Ginger Ale.
Agency: Special Group
Client: All Good
Creative Director: Rob Jack
Creative Director: Tony Bradbourne
Illustrator: James Stewart
