APG set to host event with The Monkeys’ Fabio Buresti on Tues, Mar 12 at AIM Management House in Springhill, Brisbane, at 9am until 11am
The APG, powered by The Communications Council, is set to host a morning event in Brisbane with APG award winner, Fabio Buresti (left), executive planning director and partner of The Monkeys on March 12 at AIM Management House, 367 Boundary Rd (cnr Rosa St), Springhill at 9am – 11am.
Buresti, who accepted ‘Strategic Agency of the Year’ at the APG Creative Strategy Awards 2012, alongside the Grand Prix APG award for his ‘hungrythirsty’ OAK campaign, will welcome industry professionals to share in his experiences by unveiling the strategic planning decisions that led to his recent successes.
Tickets:
TCC Members: $30 BOOK
Non-Members: $40 BOOK
Join up as an APG member and come for free: $120 BOOK
Focusing on his award-winning OAK campaign, Buresti will cover how he and his team identified, created, and championed the new gut-filling occasion ‘hungrythirsty’, which not only grew the flavoured milk category in a market dominated by one player, but increased per capita consumption of flavoured milk in Australia’s weakest market.
Having built a 12 strong team of strategic planners over the past three years at The Monkeys, Buresti’s insight in developing his own business will also prove a valuable lesson for attendees. He has worked for leading agencies Saatchi & Saatchi, BMF, and Droga5 on some of the world’s best known brands including Toyota, Head & Shoulders shampoo, Tooheys and XXXX GOLD.
Says Russ Mitchinson, chairman of APG: “Fabio’s is a great story of rich consumer insight, great creative potential and award winning work. His success in building planning at The Monkeys is a testament to this. This is fantastic for strategists, account managers, planners and creative to meet and learn from Fabio and his inspiring story.”
Date: Tuesday 12 March 2013
Venue: Brisbane Room; AIM Management House; 367 Boundary Rd (cnr Rosa St), Springhill, Brisbane
Time: 9am – 11am
2 Comments
Someone was telling me about this event just before I read the entry here on the blog.
My friend and I were both wondering if attending was a mandatory part of a probation program for the people who’ll be there tomorrow, or maybe some form of public humiliation, like the Japanese practice with their younger execs?
The courts are almost sadistic these days, not to mention some of the MDs around.
Just heading back from the planist and strategers event in Brissie. Two hours of my life, etc., etc.
In desperate need of relief, and looking for a hardware store where I can buy a drill to attack my right frontal lobe.
Wish me luck, kids.