Aussie owned energy provider Momentum Energy appoints The White Agency as lead digital agency

Following a 6 way pitch, Momentum Energy has selected The White Agency, to drive the Australian owned energy provider’s expansion plans.

Momentum Energy is the retail arm of Hydro Tasmania, Australia’s largest generator of clean energy. Founded in Victoria, Momentum Energy has expanded into further states in recent times and is on a solid growth trajectory that will see them emerge as a retailer of choice.

The White Agency’s remit includes powering this growth through a data and relationship driven digital strategy that will push the Momentum Energy brand into exciting new territories, increase brand relevancy and drive acquisition.

Says Nigel Clark, Momentum Energy managing director: “White stood out in their understanding of how to create value for customers, which is a key strength of Momentum Energy’s, and one we’ll now be able to grow together.”

Says Sandy Park, White managing director: “White loves everything that Momentum Energy stands for. They’re a hungry, challenger brand with ambitious plans and a sustainable footprint. We’re thrilled to be embarking on such an important journey with them.”