BMF launches ‘Twignature’ campaign for Amnesty International USA to put pressure on Obama to sign Arms Trade Treaty at UN conference in NY

Amnesty International USA asked BMF Melbourne to create a ‘Twignature’ campaign to help put pressure on President Barack Obama to sign a robust Arms Trade Treaty at the UN conference which commenced in New York yesterday.

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BMF Melbourne developed Twignature specifically for Amnesty, an organisation all about collecting signatures, to allow them to harness the reach of Twitter by encouraging people to create a digital signature, a Twignature, simply by retweeting campaign tweets sent by Amnesty.

Twignature caught the eye of Amnesty USA when BMF’s the technology was tested by Amnesty Switzerland as part of their letter writing campaign last year. Twitter users can follow @amnesty and RT #twignature campaign tweets to become a part of the petition. Twitter users from all over the world are already adding their support in the hundreds.

Says David Klein, executive creative director, BMF Melbourne: “Twignature gives people an easy way to show and share their support for a cause. It adds reach and momentum to Amnesty’s campaign. We are really excited to be working with Amnesty International USA on a campaign that has such huge global relevance as regulating the arms trade.”