IAB Australia call for entries for its 2013 Awards

Marketers, media and creative agencies that have shown bravery with their online campaigns, are being invited to enter the 2013 IAB Australia Awards, the online industry’s pre-eminent awards.  Entries are now being accepted for the Awards, which seek to recognise digital creativity that works.  Entries are being accepted online until Thursday, 11 April 2013.

Entries can be submitted to a range of categories including Brand Awareness and Positioning, Direct Response and Lead Generation, Product Launch, Brand Loyalty and Retention, Tablet Marketing, Mobile Platform or App, as well as Brand Destination Site, Cross-Platform Integration, Branded Content, Search Marketing – Paid Search, Search Marketing – Organic Search, Social Media Marketing, Rich Media and Digital Video and Not-for-Profit/Public Service.

Finalists will be announced in June and the 2013 IAB Australia Awards will be held on 11 July 2013. Tickets for the Awards Night will be available for purchase in April.

The campaign deemed ‘Best in Show’ of all category winners will be announced on the Awards night, as will the winning campaign of the IAB Creative Showcase.   Both the Best in Show winner and Creative Showcase winners will be entered into the IAB US MIXX Awards and will receive flights to New York to attend the Awards gala dinner.  

The 2012 IAB Australia Best in Show Winner was Leo Burnett with its “Australian Census” campaign for the Australian Bureau of Statistics, while Soap Creative was named the Best of the Best Creative Showcase winner for its Lynx Anarchy campaign. Other 2012 IAB Award winners, including TBWA\Tequila (now known as TBWA\DAN) went on to have considerable success as the IAB US MIXX Awards, winning multiple awards.  Case studies on all past IAB Award winners since 2009 appear on IAB Australia’s website.

Sponsors of the 2013 IAB Australia Awards include Fairfax, Telstra, REA, Innovid, Adap.tv, mi9 and Google.