MasterCard promotes speedy contactless payments to parents in new spot via McCann
MasterCard will launch a new 30-second TVC this Sunday (31 March) for its contactless payment technology, PayPass via McCann Australia.
The campaign is based on the insight that no matter how vigilant a parent is, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times – enter MasterCard PayPass.
Says John Mescall, executive creative director of McCann Australia said: “What happens when you take a young kid with a sword, an old bloke with an eye-patch, and a mum with a MasterCard and put them all together in the same ad? This.”
The campaign includes retail out-of-home executions as well as a usage promotion developed by MercerBell.
Abe Forsyth of Jungleboys returns as director, following his direction of the MasterCard PayPass spot ‘Chocolate Dash’ which launched in September last year.
MasterCard
Michelle Pilot, MasterCard VP, Head of Marketing – Australasia
Anthony Dumont, MasterCard VP, Brand Marketing
McCann
Executive Creative Director: John Mescall
Creative Director: Joe Hawkins
Copywriter: Rachel Guest
Art Director: Celine Faledam
Producer: Charlotte Wilson
Art Buyer: Rachel Lounds
Account Management: Alex Baker & Lisa FitzGerald
Planning: Karl Bates & Alex Concannon
Production: Jungleboys
Producer: Alex Hay
Director: Abe Forsythe
Music: Silencio, Sydney
Photography: Janyon
Media: UM
Digital: MercerBell
7 Comments
Cute
A bit laboured, but fun with a point (pun intended) to it.
love it.
lovely stuff Abe and McCanns!
very nicely done. great tone and pace.
too long.
Nice work girls!! You are such a great team.