Melbourne outdoor ad operator iOM forms partnership with Brisbane market leader goa

Melbourne-based large format outdoor advertising operator, has expanded its portfolio in Greater Melbourne, and increased its service coverage to Brisbane and Queensland, through a new partnership with Brisbane’s market leader goa. iOM and goa are both family owned businesses and are operated with a focus on providing market coverage and client service.

Says Leah Whitford (left), iOM MD and board member of the Outdoor Media Association: “We are passionate about large format outdoor advertising and generating results for our clients. With today’s marketing strategies being driven by the consumer, who are exposed to more messages than ever before, large format outdoor is a proven medium in the mainstream media mix. Our key focus in 2013 is our clients. We want to work with likeminded businesses who compliment our values and allow us to continue providing the innovative and value for money products and services.”

iOM and goa work with clients ranging from small local businesses to national and international brands including McDonalds, Channel 7, KIA, Mars, Subway, Coles, Kennards Hire and Bertocchi Ham.

Says Chris Tyquin, goa joint MD: “goa is excited with the new strategic partnership with iOM. goa has pioneered the use of Digital Outdoor Advertising and created Australia’s first large format digital billboard network now reaching over 30% of South East Queenslanders every seven days. We are the exclusive provider of X track billboards on Brisbane’s rail network and our total reach across all formats is 85% of South East Queenslanders every seven days. Our partnership with iOM supports our strategy to provide quality inventory and exceptional customer service.”

Along with the goa partnership, iOM has been awarded exclusive sales representation for the Avalon Airport and Octopus Media inventory. These new partnerships add an additional 25 static sites to iOM’s Victorian portfolio and a network of digital sites including St Kilda Junction, Kew Junction & Nepean Highway.

iOM now offers all clients the ability to streamline their outdoor creative process in another exciting collaboration with Melbourne-based full service agency, Press Play Creative Marketing.