Mortgage Choice ‘knows the feeling’ in new TV spot via Luscious director Tina Bull and Shift
Luscious International director Tina Bull has directed the latest spots for Mortgage Choice via Shift.
The spots use both performance and integrated animation to depict the positive experiences Individuals have in using Mortgage Choice.
A campaign of four commercials were produced by Luscious International and Bull, in collaboration with MIE in London, a world renowned animation company who created some of the opening ceremony for the London Olympics.
The four spots were shot over two days with a combination of sets, projection and green screen and then the off-lines were given to MIE to supply all the animation elements, which were then combined and composited by Chris Grocott of d’luscious.
The first two spots Celebrate and Dance break this week with the remaining to to follow later in the year.
Director: Tina Bull
Agency: Shift
Creatives: Dale Rhodes and Raj Rabindranath
AE: Julianne Artup
Agency producer: Pip Mackenzie
Prod CO: Luscious International
Post: d’lusious
Animation: MIE London
Sound: Song Zu