Peters Maxibon immortalises winners to create ‘Maxibloke’ action figures in new integrated campaign + promo via Publicis Mojo Melbourne
Publicis Mojo Melbourne has launched a new integrated campaign and promotion for Peters Maxibon brand that gives consumers the chance to have their very own action figure.
Collectively called ‘Maxiblokes’, the action figures incorporate the latest 3-D printing technology to emulate the hair and facial features of each lucky winner.
Says Michelle Walsh (left, with David Schaak, creative director) creative director at Publicis Mojo: “The action figures are incredible. I was lucky enough to be immortalised in plastic myself and I’ve never looked so good.”
Five action figures will be given away every day for the duration of the campaign, which incorporates TV, outdoor, cinema and digital elements. The centrepiece is an online film that parodies a 1980s action figure commercial.
This latest campaign for Maxibon follows the highly successful Man-Chew campaign from 2011, also created by Publicis Mojo Melbourne, which saw sales of the brand sky-rocket by 22.4%.
Head of Marketing – Peters Ice Cream: Emma-Jane Collins
Marketing Manager – Peters Ice Cream: Marylyn Navarro
Brand Manager – Peters Ice Cream: Chris Martin
Agency: Publicis Mojo Melbourne
Creative Director: Michelle Walsh
Creatives: Michelle Walsh & David Schaak
Production team: Jasmin Helliar, Oscar Birken, Kristy Russell, Diana Czechowska
Head of Strategy: Tania Farrelly
Group Account Director: Danielle Chapman
Account Manager: Alissa Dinham
Production Company: Photoplay
Director: Matt Kamen
Producer: Chris Kamen
Sound & Music: Sonar Music
Photographer: Andrew Vukosav
16 Comments
genius
Want.
Great campaign idea, though not sure I’d want an action figure of myself….
works for the Generation Y me-lovers perfectly!
Its nice. Disney do it instore in the US.
Nice. We didn’t get our ‘make an action hero of yourself’ idea up. Glad someone did. Great execution too.
Top stuff, Michelle and Schaaks.
That is one way to boost the agency staff numbers.
Shaaaacky – move over GI Joe… you will be the collectors item top shelf guy. You go boy!!
blonde hair tall and blue eys
I wanna play with action figures out of The Three Stooges. As Moe Larry and Curly to Moe Larry & Curly Joe Derita!!
Don’t forget Moe,Larry & Shemp and Moe Larry and Joe Besser
action agogo!
i like all of your syles
What’s the site to log In to?, the competition
male chauvinist company that is no longer expectable in 2013. Get a grip woman also like the product …
I didn’t win one unfortunately, I wanted to know who big these are so I can design one for my friend who’s birthday is coming up soon
SOMEONE PLEASE TELL ME THE HEIGHT OF THEM/
I Will Love You Forever And You’ll Be Helping Me SO Much
they are a 12 inch figure i believe