Telstra’s MOG music streaming service pairs a Sydney fruit farmers with a French ecosonics scientist in new campaign via Droga5, Sydney

Telstra via Droga5 Sydney, has launched a new marketing campaign bringing together a western Sydney fruit farmer and a French ecosonics scientist in a unique experiment to see if its music streaming service MOG can make fruit grow better.

The launch of the madebymog.com.au mini-site gives music fans around the country the opportunity to submit their own music playlist from MOG’s 16 million song library, with one lucky winner to have it streamed to a 45 hectare apple orchard via Sonos speaker systems.

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The MOG-infused apples will then be harvested and processed into 100 bottles of the ultimate personalised fruit juice for the competition winner, along with a 24-month MOG subscription, tickets to Flume’s upcoming tour and a Sonos wireless hi-fi system to stream their MOG account around their home.

Says Maryanne Tsiatsias, Telstra director consumer and small business marketing: “We’re really excited about this campaign and think it will generate lots of interesting conversations. Everyone can agree music makes things better.

“We think MOG’s ad-free song library makes music better, so we thought, let’s see what it does to fruit juice.”

Music lovers can go to madebymog.com.au to see how Cedar Creek Orchard’s Mark Silm and French professor Yannick Van Doorne – a specialist in electroculture, or the effect of music on plant growth – worked together to create three very special fruit juices, grown to music from MOG’s massive library.

The lucky competition winner’s bespoke juice will join the “Tastes Like Teen Spirit”, “Baby I was Grown This Way” and “Blue Suede Juice” flavours already grown to the sounds of MOG.

Aussie-based rock band Evermore, soon to kick off their national 2013 Hero Tour, and one of thousands of artists available on MOG, is supporting the experiment.

Says Pete Hume, Evermore band member: “Music definitely makes life better. If music really does help fruit grow, having 16 million songs to choose from on MOG certainly gives you a lot of options.

“There’s plenty of difference in people’s taste in music and fruit juice, mine’s personally Stevie Wonder and Carrot Apple Ginger….Let the competition begin!”

Further prizes up for grabs for the competition runners-up include MOG subscriptions and tickets to Flume’s upcoming tour.

For a 14-day free trial of MOG, click here.

Agency: Droga5, Sydney

Campaign Partners: Cedar Creek Orchard, SONOS, Evermore