The City of Sydney appoints iris Sydney as its creative agency partner for its City Christmas

The City of Sydney has appointed iris Sydney as their City Christmas creative agency.

The appointment, which follows a tender process, tasks iris with the development and implementation of a three-year strategy aimed at turning the city into a top international Christmas destination.

The aim of the brief is for the City of Sydney to punch above its weight on the global stage to the same level it does for New Years Eve. Iris Sydney will deliver a strategy to establish a world-class Christmas program, improve visitor experience and emotional engagement, create cooperative marketing initiatives for business, and develop new events and activations for the city which are at the cutting edge of technology.

Says Simon Porter, managing director at iris Sydney: “We are incredibly excited to be involved with one of the world’s great cities and we’re aiming to create a participation platform that puts the City of Sydney on the global map for innovative and spectacular Christmas experiences.

“It’s a huge opportunity and a privilege to be working with all the different stakeholders, from the Lord Mayor’s Office, to leading retailers, hotel groups, restaurateurs and the City Authorities, to create a singular vision that will attract international and domestic visitors, putting the magic back into the Sydney Christmas.”

The 2013 phase of iris’ Christmas work for City of Sydney will go live in November and evolve across 2014 and 2015.