The Jodi Lee Foundations asks ‘what sh-ts you?’ in new website launch via Jamshop, Adelaide

Creative agency Jamshop and bowel cancer awareness organisation, The Jodi Lee Foundation, today launched whatsh-tsyou.com, to provide a public forum for people to unload their frustrations about the funny things in life that gives them the shits.

Created by Jam, whatsh-tsyou.com enables people to share, connect and vent their frustrations through Facebook while learning about bowel cancer. A supporting print advertising campaign, also developed by Jam, goes live this week to help drive traffic and further awareness.

So whether it’s a partner or politician, kids or seniors, restaurants or restrooms, relatives or celebrities, sales or service, work or play, or simply the weather – The Jodi Lee Foundation wants to know “what shits you?”.

The site is light-hearted but with a serious agenda encouraging quirky postings about almost anything, including photos and videos. The most popular posts will be promoted on the Facebook page. The site has purposefully hyphenated the word shits to sh-ts to help make the site address more readily publishable.

Bowel cancer is the second most common cause of cancer-related death in Australia after lung cancer, claiming almost 5,000 lives every year It can affect anyone at any age, with 17,000 people diagnosed every year. One in 12 Australians will develop bowel cancer in their lifetime.

The Jodi Lee Foundation strives to raise community awareness about bowel cancer and how early detection can save lives. Simple home screening tests are readily available at pharmacies.

Lee was a loving wife to Nick Lee and a wonderful mother of Jack and Arabella. In April 2008, at only 39 years of age, Lee was diagnosed with bowel cancer. She passed away on 16 January 2010 after a brave and inspirational battle. Had the bowel cancer been detected early, Lee would of have had a 90% chance of still being alive today.

Jamshop is part of STW, Australia’s leading marketing content and communications group.

Creative Team- Johnny Velis & Becq Hinton

Strategy- Peter Joy