They were Grande Lotus winners at Asia Pacific AdFest, but can they win Grand Prix at Cannes?
The combined AdFest 2013 juries in Pattaya, Thailand – led by Grand Jury President Graham Fink (right), chief creative officer for Ogilvy & Mather China – handed out a total of 8 Grande Lotus Awards, awarded in the categories of Film, Outdoor, Promo, Integrated, Interactive, Grande for Humanity, Lotus Roots and Press categories from a total of 15 categories.
Many on the juries have high hopes that some of these winners will also go on to win a Grand Prix or two at Cannes. For those not familiar with this work (particularly the ads from Asia), Campaign Brief has grouped the 8 Grande Lotus winners together in the one article for you to decide for yourself:
Film Grande Lotus
McCann Melbourne
Outdoor Grande Lotus
Dentsu Tokyo
Promo Grande Lotus
Integrated Grande Lotus
Whybin\TBWA Group Sydney
Grande Lotus for Humanity
Leo Burnett Melbourne
Grande Lotus Roots
Taproot India Mumbai
Interactive Lotus
Clemenger BBDO Sydney
Press Lotus
Leo Burnett Sydney
11 Comments
Interactive grand prix was average at best, a pointless exercise that said nothing to an audience who were already at the event (and didn’t actually work, but was well edited in the case study).
Print Grand Prix was lucky to get a finalist at AWARD, which was generous. Nice craft but thats it.
Why is there in ‘e’ in Grande?
hmmmm,
Are you new to advertising awards? Only people who don’t know pretend that they’re anything else other than a sham. I’d go as far to also suggest that not all the above pieces were created as legitimate advertisements.
>They’re all shit.
>Awards are for losers.
>I constantly have much better ideas.
>I can’t believe this is what passes for great work.
>Did they even work?
>The strategy sucks.
>DAE advertising?
>The standards are bad and everybody involved should feel bad.
>Do you even create?
>Amirite guys. GUYS!!!
There. Now the comment circle jerk is out the way feel free to have something interesting to say.
@hmmm
The Interactive Grande work’s been pretty well received outside adland. A google search puts you in somewhat of a minority.
I’d guess the work was awarded because it’s a simple idea. Well crafted. And a live execution of a technological mindfuck. Probably helped it was for TED, stick that logo on any work and juries auto vote it.
That being said it did come out of Clems Sydney so I’m all for throwing rocks at it.
But it’s cool, I hear the guys who made that and the Skittles stuff fucked off back to the UK pretty sharpish after a short stint. So we can all sleep soundly at night knowing Clems Syd is still not actually that good. Statistical blip (something, something, something, sun shine, yadda, yadda, dog’s ass).
Back to bland tv and print for Clems and all is well with the universe.
Hi John
Not new at all, have a few of my own. I agree with you to some degree, but can you really say that about NRMA or Dumb ways to die? They seem legit to me.
Interactive should do well at an art or design show.
But it’s hard to see how it’s advertising, or what it’s advertising.
Surprised it won a Grande.
hmmm,
Yes, some of the pieces are great and fully deserve the accolades they receive.
60,000,000,000 people don’t give a shit about advertising awards… but they loved Dumb Ways To Die… Lives saved = If it saved one life… only one… from 60 million… what do you reckon?
A grande lotus doesn’t equal a grand prix at Cannes – maybe a bronze or silver Lion, but you’re swimming in a much bigger pond there.
I agree with 10:44 – they’re supposedly advertising TedX, but the very thing they’re advertising can only be used once the people have already paid their money and are inside the event.
Cool technology, but pointless in terms of advertising?