Australia makes a clean sweep of D&AD Art Direction category with all four Nominations

McCann Melbourne, DDB Sydney and The Monkeys, Sydney have scored the only Nominations in the Art Direction category at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.

Nominations in the category went to:

·  Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains

·  Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains

·  Park Assist Technology by DDB Sydney for Volkswagen Group Australia

·  Mixionary by The Monkeys for Diageo

There were a further four campaigns that were awarded In-Book status by the jury for the Art Direction category.

The In-Book work, which will appear in the 51st D&AD Annual:

· Mum Dad IOU, Arm Leg by Ogilvy & Mather London for Expedia

· Made of More – Pool by BBDO Singapore for Asia Pacific Breweries Singapore / Diageo, Guinness

· Faktum Hotels by Forsman & Bodenfors for Faktum, Streetpaper

· Road Letters by Ogilvy Brasil for Claro

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.

Fred Raillard, Foreman of the Art Direction Jury at D&AD 2013 said: “In previous years, I’ve always been a ‘yes-man’ but as the Jury Foreman this year I’ve become a ‘no-man’. I’ve seen some strong pieces of work but no emergent trends have really come through. As a result, we’ve been very tough on the work entered this year. The great thing is that there has been no ‘crap’ this year; art direction is certainly in robust health, even if there were no break through pieces of work to come through.”