McCann Melbourne’s ‘Dumb Ways to Die’ spot scores Nomination for TV & Cinema at D&AD
Seven campaign from the US, three from the UK and one each from Australia and Argentina have been judged amongst the best in the TV & Cinema Advertising category at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.
Nominations in the category went to:
· Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains
· Dads in Briefs by Del Campo Nazca Saatchi & Saatchi for BGH Air Conditioners
· Three Little Pigs by Bartle Bogle Hegarty for The Guardian (Cinema Commercials 61-120 seconds)
· Three Little Pigs by Bartle Bogle Hegarty for The Guardian (TV Commercials 61-120 seconds)
· Meet the Superhumans by 4Creative for Channel 4
· Brain Surgeon by Barton F. Graf 9000 for KAYAK
· KAYAK Television Campaign by Barton F. Graf 9000 for KAYAK
· Whatever’s Comfortable Beach by Wieden+Kennedy New York for Brown-Forman
· The Name by Wieden+Kennedy New York for ESPN
· Susan Glenn by Bartle Bogle Hegarty USA for Unilever
· OK Go “Needing/Getting” Music Video by Goodby Silverstein & Partners for Chevrolet
· Cable Effects by GREY New York for DirecTV
There were a further 34 campaigns that were awarded In-Book status by the jury for the TV & Cinema Advertising category.
Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.
Says Paul Weiland, Foreman of the Film Advertising Crafts Jury at D&AD 2013: “The level of excellence I’ve seen across the work this year is very encouraging. I’ve been judging at D&AD for a great number of years and there have been some massive changes brought about by things like the web. About eighty percent of the entries haven’t been classic thirty or sixty-second ads and I think that says a lot about the current environment. Clients may be cutting back but there are some astounding pieces of work that are getting made on low budgets. I applaud anyone for being brave; for not just making ads that are cool for cool’s sake; but which at their heart actually sell something. After all, that is what we are here to do.”
Adds Tim Lindsay, Chief Executive of D&AD: “It’s been another incredible year for commercial creativity, where we’ve seen the bar continually being raised across TV & Cinema Advertising. We might be migrating from traditional media to more digital channels but this is being embraced head-on and creatives are clearly revelling in the freedom and opportunities this brings to their craft and finding yet more new and innovative ways to reach consumers in a truly engaging way.”