Nestle’s NAN talks toddlers in its latest brand campaign and television spot via McCann Health
Talking Toddlers star in the latest brand campaign for Nestle’s NAN Toddler Milks, created by McCann Health, which aims to show mums that NAN understands toddlers’ nutritional needs.
The TVC, dubbed “Toddler Talk”, went to air yesterday on metropolitan and regional television. It shows Toddlers “talking”, with the translation often poking fun at the adults. The idea was based on a successful spot created by the brand in France and filmed again in Australia, using all-Australian talent – including 20 toddlers.
The campaign includes innovative digital executions, including a smartphone app (NAN Toddler Talk) that allows parents to video their toddler and “translate” what they are saying in a funny way, and POS advertising using QR codes.
A YouTube channel will roll out content through the year.
Says June Laffey, McCann Health executive creative director: “We loved bringing this idea to life. When you shoot a toddler you have no idea what you will end up with. Times that by 20 toddlers, you can imagine how much fun we had over three days of shooting.
“We even managed to add three tactical ads into the mix. It was very liberating to be able to script the toddler talk post shoot. We had a fantastic client at Nestle who trusted us all the way, and a great director/producer team – Tori Garrett and James Greville from Two Little Indians – who helped make these spots just work.”
Executive Creative Director: June Laffey
Art Director: Kate Chisnall
Account Director: Elizabeth Ritchie
Production Company: Two Little Indians
Director: Tori Garrett
Executive Producer: James Greville
1 Comment
Nicely done Tori.