Opera Australia reignites creative partnership with Interbrand Sydney after first forging in 2006

Interbrand Sydney has won a 5-way pitch to partner with Opera Australia, reigniting a creative partnership that was first forged between the two organisations back in 2006.

As Australia’s largest performing arts organisation, Opera Australia is a leading brand in the world of the arts and culture, and they have selected Interbrand Sydney to partner with them and help enhance their brand and positioning.

Says Georgia Rivers, sales and marketing director for Opera Australia: “Opera Australia is in a period of massive growth, with turnover increasing 44% last year, making this an excellent time to build the brand. We’re delighted to be partnering with Interbrand, who have guided and grown so many outstanding brands.”

Says Damian Borchok, Interbrand Australia’s chief executive officer: “We’re excited about what more Opera Australia has to offer the world of the arts, and it’s a great time to be partnering with them on the ways in which they can build their brand to match their ambitions.”

In the last few years, Interbrand’s Sydney and Melbourne studios have rebranded a number of prominent arts organisations – including Griffin Theatre Company, New Theatre, Melbourne Theatre Company and QAGOMA – as well as won multiple awards, including the top accolades from the Brand New Awards, International Design Communication Awards, and REBRAND 100.