APN Outdoor lights up Sydney Domestic Terminal with new high definition digital billboard launch

Outdoor Company, APN Outdoor, has switched on its latest large format, high definition digital billboard at the busy arrivals/departures intersection at Sydney Domestic Airport this week.

The location of the new high definition Digital Billboard covers all traffic that travels to Terminal Two and Terminal Three, including passengers, airport customers, ‘drive and droppers’, ‘meeters and greeters’ and the employees that work within the precinct.

The unique roundabout position of the new high definition digital billboard gives advertisers the opportunity to fully utilise the space around the site with bespoke builds, transforming the area into an advertising installation.

As with all APN Outdoor digital billboards, this site provides advertisers with absolute flexibility of multiple copy changes, customised day-part messaging and outstanding visual cut through.

These advantages give a media campaign a competitive edge when it comes to successfully blending geographical, environment and time-sensitive components into an overall outdoor campaign. This factor, teamed with the high gross impacts of the site, make it both a lucrative and valuable proposition to advertisers.

Says Paul Osborne, general manager of Commercial from APN Outdoor: “We built this large format, high definition digital billboard at Sydney Airport because we recognise how important it is for the quality of our inventory to support the campaigns they advertise. This is a prime location for categories such as automotive, finance, airlines, telecommunications, tourism, beauty and retail to target their audiences from.”

The installation of this new digital billboard is representative of the continuous reinvigoration APN Outdoor has committed to with their long-running relationship with Sydney Airport.