Aussie soap star Ray Meagher fronts new Snickers ‘You’re Not You When You’re Hungry’ commercial via Clemenger BBDO Melbourne
Clemenger BBDO Melbourne and Mars Chocolate Australia are set to release a new Snickers campaign this Sunday featuring Australian soap star Ray Meagher highlighting the Snickers premise that ‘You’re Not You When You’re Hungry’.
This work is the first Australian iteration of the wildly popular global Snickers ‘You’re Not You When You’re Hungry’ campaign, which began with the famous Betty White Super Bowl commercial three years ago.
Mars segment leader – bars, Brad Cole, says Ray Meagher, despite his famously cantankerous alter-ego, was an absolute delight to work with.
Says Cole: “He doesn’t normally do commercials – he’s very protective of his personal brand. But he’d seen the Betty White ads and just loved them. We feel so lucky to have such an iconic Australian actor working for Snickers.”
Clemenger BBDO Melbourne executive creative director, Ant Keogh, says every market around the world does their own local version of the campaign.
Says Keogh: “I’m pretty sure no one else’s has a “flamin’ heck” in it.”
Shot at Appin Motor Cross track in NSW, the commercials were directed by Brendan Gibbons, who was also responsible for the Mars ‘Runaway Train’ campaign released at the end of last year. The stunt man who takes the jump on the BMX bike is Rhys James, one of Australia’s leading parkour competitors.
17 Comments
awful. like a student film knock off of the good ones.
Funny… but not as funny as this classic: http://www.youtube.com/watch?v=MUQJjR0uako
Guess anything worth doing is worth redoing, again and again, and each time a little less interesting, and allot less funny, until you arrive at this version.
Somebody should definitely put a fork in this campaign. It’s done.
Frankly, it’s been all downhill since Betty, the blue hair who said, “Why do people say ‘grow some balls’? Balls are weak and sensitive. If you wanna be tough, grow a vagina. Those things can take a pounding”.
Getting bored with this campaign. Formulaic script, insert celebrity. Poor Clems – client may as well get a monkey to write this stuff,
Terrible. Plus this idea is getting really tired.
Me thinks that the release has been delayed because of the ‘dungeon shenanigans’.
What about one with Rolf Harris in it?
Agency of the year work.
Seems to me that it’s a pretty good take on the US versions. Well done.
You’re brain dead.
God this industry is full of egotistical c*nts…
Can some one tell me what happens in the end as I fell asleep right at the beginning.
Just a note. Cunts is spelled with a ‘u’ (no need to disguise your vocabulary here, it’s not a children’s site), and the real ‘Lama’ (meaning guru or teacher, not the wooly relative to the camel) uses one ‘l’, but then you may be some South American Andean relative who likes to spit at others, that or just some poor fellow who thinks that puns are witty and clever.
In any case, thanks for sharing your articulate and well reasoned insight into the industry. It’s comments like yours that inspire us to do our best work.
All these tossers, without even the tiniest of testicles, never willing to put a names to their own comments. Your toughness is as pathetic as your comments.
Come on boys, “show” how “reel” you are!
err did anyone at the agency SEE the originals? you have to use someone kinda scary? if they wanted scary why not try mr squiggle or Humphrey bear? both more intimidating than han Alf. jeeeeeezuz people.
more proof our industry is DOA
Too right, mate! Why don’t you challenge them to a spelling bee?
Its good. Funny.