Cannes Contenders: BMF
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
BMF Sydney
In partnership with Random House, BMF, Sydney created an innovation in book publishing, which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid, pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need.
BMF Sydney
Every parent knows ‘that face’ when their baby chooses the most inappropriate time to make use of their nappy. This campaign ran across TV, print, online and catalogue.
BMF Melbourne
BMF Melbourne developed Twignature specifically for Amnesty, an organization all about collecting signatures, to allow them to harness the reach of Twitter by encouraging people to create a digital signature, a Twignature, simply by Retweeting campaign tweets sent by Amnesty.