Cannes Contenders: Grey Melbourne

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

TAC “A Place to Remember”

Grey, Melbourne presents a 67m long table complete with 262 empty chairs sits as a grim reminder of this year’s road toll. Each empty place remembers a life lost on Victorian roads in 2012. Tributes, safety messages, and images were directed to #aplacetoremember. As the road toll increased chairs were added. Over the time of the installation 6 chairs joined the table. Thousands of messages of hope and safety were left at the long table and shared on Twitter, Facebook and Instagram.

Cloud 9 “Frozen in the Clouds”

Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 – 50,000 feet into the sky to be frozen. This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australiaâs top food bloggers.

TAC “Drugs – Confusion”

Drugs, particularly cannabis in this case, can do strange things to you when you’re behind the wheel. Some 32% of all drivers and riders killed are found to have drugs in their system. This outdoor campaign aims to get drivers to wise up to the fact that drugs and driving don’t mix.

TAC “Drugs”

Drugs, particularly cannabis in this case, can do strange things to you when you’re behind the wheel. Some 32% of all drivers and riders killed are found to have drugs in their system. This radio campaign aims to get drivers to wise up to the fact that drugs and driving don’t mix.