Children’s charity TLC launches campaign and new branding for Tracky Dack Day via Bloke
TLC, the charity that provides support for all kids and families in hospital, has launched a new campaign for Tracky Dack Day via Sydney agency Bloke.
Says Bloke: “As dads, TLC for kids is something very, very close to our hearts and we were delighted when they asked us to help with their Tracky Dacks Day campaign.”
Bloke created a new logo and identity for the charity centred around a sporty yet casual feel.
Bloke wanted to make Tracky Dack Day an iconic Australian event, by associating it with iconic Australian people, places and brands – and creating a call to arms.
Says Tim Conolan, CEO of TLC for kids: “We engaged Bloke to assist with a concept and brand ‘upgrade’ for our National Tracky Dack Day campaign. The guys came up with some extraordinary concepts and the finished result has been brilliant and on point.
“We’re confident that with Bloke’s involvement and commitment to our campaign and our cause, Tracky Dack Day will continue to grow, which will directly result in TLC for kids being able to help even more sick children and their families during their darkest hours in hospital.”
Tracky Dack Day happens one day in May, when Australian schools, clubs and workplaces are asked to ‘dack up’ to raise much needed funds for kids in hospital through TLC for Kids.
(Pictured: Tim Conolan, TLC for kids, Mike O’Rourke, Matt Daunt and Tim Bloore, BLOKE Agency)
2 Comments
Well done Bloore!
Big thanks to the blokes at BLOKE for helping TLC for kids rebrand our national fundraiser, Tracky Dack Day. They were an absolute pleasure to work with and the results are already showing up strongly in our campaign metrics. Great work guys! Olivia TLC for kids