Pods highlights the chew and the crunch with a croc in a new campaign via Clems Melbourne
Clemenger BBDO Melbourne and Mars are set to release a new TV campaign for Pods on Sunday.
The TVC stars both a live and an animatronic crocodile and was shot on location at a croc farm on the Gold Coast and at a site in not-so-tropical Warrandyte (just north of Melbourne).
Pods are a uniquely Australian product – they are not manufactured by Mars in any other market so creating a campaign that felt Australian was important.
Matt Graham from Mars Chocolate Australia says this gives them a unique opportunity creatively.
Says Graham: “We’re really excited to be making an iconic Australian ad for Pods. We consider this our local jewel and one we are very proud of. The brand has grown significantly over the past few years and this campaign will continue the momentum.”
Client: Mars Chocolate Australia
Marketing Director: Matt Graham
Assistant Brand Manager – Bitesize: Elly Harper
Agency: Clemenger BBDO Melbourne
Executive Creative Director: Ant Keogh
Senior Writer: Seymour Pope
Senior Art Director: Luke Thompson
Agency Producer: Lisa Moro and Pip Heming
Planning Director: Michael Derepas
Planner: Matt Pearce
Group Account Director: Jennifer Chin
Account Director: Tim Clark
Senior Account Manager: Atlanta Sgro
Account Executive: Emma Smith
Production Company: Guilty Content
Director: Tony Rogers
Production House Producer: Jason Byrne
Sound Production: Paul Le Couteur, Flagstaff Studios
Post Production: Method Studios
Offline Editor: Seth Lockwood
Colourist: Edel Rafferty
Online Compositor/2D VFX Supervisor: Jamie Scott
CG On-Set Supervisor: Christian Sherriff-Smith
3D Artists: Luke Davies, Tim Murphy, Chris Gray
Post Producer: Bronwyn Ketels
VFX Producer: Sophie Taylor
9 Comments
Weak. The Emperor is naked.
Huh?
what now?
A Croc….
“Embrace the rainbow. Befriend the rainbow.”
croc of xxxx
really?!?!?! what are you doing Clemenger?
Seymor life should’ve been the writer – this is hapless at best
hey, i really like the line.