DDB Sydney and Havas Worldwide Sydney only Australian agencies to make the cut at the shortlist round of the Cannes Mobile Lions
June 17 2013, 10:58 pm | | 2 Comments
Australia has scored two finalists at the shortlist stage of the Cannes Mobile Lions. DDB Sydney’s ‘Track My Macca’s’ app for McDonald’s Australia has made the cut, along with Havas Worldwide Sydney’s ‘Durex Fundawear’ campaign for Reckitt Benckiser.
Australian Shortlist
McDonald’s Australia’s ‘Track My Macca’s’ via DDB Sydney
Reckitt Benckiser’s ‘Durex Fundawear’ via Havas Worldwide Sydney
VIEW THE FULL LIST OF FINALISTS – mobile_shortlist.pdf
2 Comments
Fundawear is a bloody good idea
not quite sure how fundawear made it into mobile when the product doesn’t actually exist. ie: tere is no app / underwear you can buy that you see in the case study.
‘best use of case study’ is perhaps the category in this case?