Ex-TBWA\DAN digital team Daniel Christos and Alex Christian launch new digital studio Cypha

Former TBWA\Digital Arts Network technical director Daniel Christos (right) and design director Alex Christian (left) have left the agency to start their own digital studio, Cypha.

The pair collectively led the digital execution at TBWA\Digital Arts Network on several successful projects. Together, they bring a wealth of digital experience spanning Australia’s highest regarded agencies, including Holler Sydney, The White Agency, BMF, Reactive Media and more.

Click here to visit Cypha’s website.

Cypha believes in the partnership between creative and technology, coupled with a spirited environment of talented, energetic people. This is the fundamental formula necessary to create inspiring, interactive work.

Says Christos, technical partner: “Far too often we see great creative fall short on technical delivery, or highly technical solutions that miss the mark for its users.

“The team at Cypha work as one highly skilled unit, dictated by neither discipline but, rather, a harmonious pairing of these specialized skills. This results in highly effective integrated solutions for our clients.”

Mobile apps, interactive installations, physical digital, product development, as well as websites and social campaigns, are all part of Cypha’s core competencies. Further to this, Cypha relies less on mainstream platforms as they focus on the creation of a more targeted personal experience that addresses the specific needs of the audience.

At the forefront of Cypha’s thinking is the notion of “beautiful tech” and the belief that the digital experience can transcend into something more than just a screen experience.

Says Christian, creative partner: “Although digital is still an infant, there is a very real demand to move beyond elementary thinking. The next few years are going to see some mind blowing change and it is crucial that brands unite with innovative, imaginative digital specialists who truly understand the environment, if they are to be part of this exciting transformation.”

Cypha is based in Sydney and is currently collaborating with a range of forward thinking agency partners and clients including Sea Shepherd and the Australian National Maritime Museum.