Melbourne Food & Wine Festival appoints Ogilvy Melbourne as lead strategy and creative partner
One of the country’s premier gourmet events, the Melbourne Food and Wine Festival, today announced the appointment of Ogilvy Group Melbourne as lead agency on its strategy and creative account.
The agency begins work immediately on the coveted account, which was won following a
competitive process. It incorporates strategy development, creative execution, and a range of other activities to be developed for the 2014 Festival and beyond.
BADJAR Ogilvy general manager Michael McEwan said the team was “incredibly excited to be working on one of the world’s great food and wine events.
“The Melbourne Food and Wine Festival attracts hundreds of thousands of visitors from across Australia and the globe, and is renowned for its ability to truly showcase the strength of Victoria’s food and wine.
“We’re looking forward to further enhancing this international reputation, while developing new
avenues to promote the Festival and all it has to offer to locals and visitors alike.”
Melbourne Food and Wine Festival CEO, Natalie O’Brien, said the agency had been appointed as a result of its collaborative business model, which would allow the Festival to tap into a range of different business solutions.
Says O’Brien: “Ogilvy has an outstanding reputation for developing highly creative campaigns that drive strong results. The group has been appointed to deliver strong vision and direction for the Festival’s creative as well as working with us to define our future in the digital space. We’re excited to be working with them.”
The Melbourne Food and Wine Festival has been running for more than 20 years, and boasts and impressive calendar of more than 200 events showcasing the State’s outstanding food and wine.
2 Comments
These guys have absolutely no money. And will pay nothing other than in entry tickets. Why do these organisations abuse our industry?
Not a win. A loss of profits.
Foodie, did they leave a bad taste in your mouth?