Aussies score four Gold Lions at Cannes Media Lions – McCann Melbourne, DDB Sydney and Leo Burnett Sydney lead Aussie the agency pack; OMD Australia named Cannes Media Agency of the Year
Australia has won four Gold Lions, two Silver Lions and five Bronze Lions at the Cannes Media Lions presented tonight in Cannes.
Sharing the spoils are DDB Sydney with a Gold Lion for McDonalds ‘Track my Maccas’ and a Gold Lion and Silver Lion for McDonalds ‘McDonalds becomes Maccas’; McCann Melbourne with a Gold Lion and Silver Lion for Dumb Ways to Die, Leo Burnett Sydney with a Gold Lion and Bronze Lion for Coca-Cola ‘Small World Machines and two Bronze Lions for Bundaberg Road to Recovery.
OMD Australia was named Cannes Media Agency of the Year based on the most finalists and winners at the Media Awards.
The Media Lions jury, led by Jack Klues, chairman, VivaKi, voted and deliberated on a total of 3031 entries and selected 18 Gold, 38 Silver and 58 Bronze winners from a shortlist of 257. The Jury decided to award the Media Grand Prix to Ogilvy & Mather Amsterdam for their entry Why Wait Until its too Late? for funeral insurance company Dela.
Australian Lions
Gold Lion
McCann Melbourne, “Dumb Ways to Die” Metro Trains
Leo Burnett Sydney/ Leo Burnett Chicago, “Small World Machines”, Coca Cola
DDB Sydney “Track my Maccas”, McDonalds Australia
DDB Sydney “McDonalds Becomes Maccas” McDonalds Australia
Silver Lion
DDB Sydney “McDonalds Becomes Maccas” McDonalds Australia
McCann Melbourne, “Dumb Ways to Die”, Metro Trains
Bronze Lion
Leo Burnett Sydney “Road to Recovery”, Diageo Australia (x2)
Joy Sydney, “She Runs The Night” Nike
Leo Burnett Sydney, “Road to Recovery” Diageo Australia
Leo Burnett Sydney/ Leo Burnett Chicago, “Small World Machines”, Coca Cola
23 Comments
I think that small world machines is a load of shit. There, I said it.
Why are Indians seen with the western symbol for peace on all the publicity shots for that sodding vending machine?
The Indian and Buddhist symbol for peace is actually a reverse swastika, but that presumably wouldn’t have looked so good on the award video.
It’s still a rip off of the google re-brief coke machine.
ANZ are ripping it up over here…
Guys,
Stop it. Your comments are ruining the carefully manicured illusion of award shows. Surely, you’re not suggesting Cannes is a farce. C’mon, play the game.
In their Cannes diaries Dave Bowman said he’d never seen so many vending machine ideas in his life, and Ben Coulson listed at least ten cliches of which this is guilty. So I’d love to know what makes this so good? Please someone enlighten me.
Is it the technology? If so, it’s not enough. Or is it connecting India and Pakistan? If so, perhaps it should have run in Hindi and Urdu.
If I see another f-ing vending machine idea…
And last time I checked the national language was also Hindi, not English.
Whatever, when these guys are wearing gold lions around their necks like Flava Flav I hardly think they’ll give a shit what any of you think. Good on ’em.
Small World Machines is a total sham and cannes has just lost the little bit of credibility it was hanging onto.
You have a good point – they won’t care what we think. But don’t assume we’re all bitter and jealous. Some of us truly want to know why this is so highly lauded. I’d love to know what the jury discussion was like.
Ah, advertising awards.
Cheap bits of gold cleverly used by agencies to get creatives to work sweat-shop like hours.
awards and trophys are both full and empty symbols at once. when you don’t have them, they’re full. when you do have them, they’re empty.
Small world machines and 2 cans have been identified as scam (Indian Coke client apparently didn’t even know about it) but Coke (a major sponsor) and Leo’s have bullied the juries to reverse their decisions and award anyway.
This is what I think about awards and trophies and ceremonies:
A marvellous conversation left by the waterfall
An astonishing truth discarded by the train-tracks
A disagreement over-the-phone left next to the sea
The residue of a hug ghosting beneath the storm
The sound of an opening door wandering alongside another house
An unfinished conversation loitering by the death-bed
A snippet of happiness lost with the stray dog
And always,
always,last night’s dream and
nightmare
waiting on the pillow.
Cannes still had credibility? I didn’t know, and I’m not even sure when it lost it.
Maybe when so much scam started winning,
Maybe when block voting was exposed.
Maybe when we repeatedly mistake the ‘fiction section’ of world advertising for the reference section.
Maybe when we extoll the virtues that creativity equaling effectiveness, but still have a category for effectiveness anyway.
Maybe it was when judging became a ‘scratch my back and I’ll scratch yours’ scenario.
I would think the fact that every judge’s report on this blog has had a very cheeky ‘we all know this is bullshit, and here are just a few examples, but we all have to play along’ subtext is pretty evident.
Yet we play along anyway. Kind of reminds me of Apple’s follow-up to the 1984 ad – you know, the Lemmings one.
Put simply, Cannes (and most award shows) are irrelevant.
They’re possibly the best thing the advertising industry has actually promoted, but the bad thing is that they’re not a paying client.
Maybe you should spend more time chasing lions and less time chasing the dragon.
“They’re possibly the best thing the advertising industry has actually promoted, but the bad thing is that they’re not a paying client.”
Amazing point.
Backies Hug a Coke now this? Not a Leo client. Not invoiced. Just made for the chalet in Cannes and the show to promote himself. Cannes fred is and will always be zero. How can Leo even hold his head up with this still going on. Now let’s turn off the bloody lights mate.
hey, (anonymous) @darbyhudson
i’d rather chase the dragon
a lot more transparent and honest
@lol. Spot on.
@lol : I feel compelled to say that while HIndi is the official national language of India, the secondary official languge is English.
That is all
Same idea circa 2003 – “..So we’ll set up a laptop with a camera in two places and people see each other and wave someone hands them a free can of Coke” – :-/
So why not name some more familiar vending machines ideas that come to mind that are BETTER than this, i’ll start:
1-Russian Subway Vending Machine for a Gym – Exercise on Camera using kinect, Get a free ticket.