Cannes PR Lions: McCann Melbourne takes out Grand Prix for Metro Trains ‘Dumb Ways to Die’
The Australian contingent, and McCann Melbourne in particular – are celebrating tonight in Cannes after the agency’s Metro Trains ‘Dumb Ways to Die’ campaign took out the PR Grand Prix and Australian’s sole Gold Lion.
Australian Lions
Grand Prix
McCann Melbourne for Metro Trains ‘Dumb Ways to Die’
Gold Lion
McCann Melbourne for Metro Trains ‘Dumb Ways to Die’
Silver Lions
Havas Worldwide Sydney/Frank PR for Durex ‘Direxperiment Fundawear
Red Agency Sydney for Save our Sons and Duchenne Foundation ‘The Most Powerful Arm ever Invented’
One Green Bean and Havas Worldwide Sydney for Virgin Mobile ‘Fair Go Bro’
Bronze Lions
McCann Melbourne for Dept of Families, Housing, Community Services and Indigenous Affairs ‘Impossible Orchestra’
Red Agency Sydney for Save our Sons and Duchenne Foundation ‘The Most Powerful Arm ever Invented’
One Green Bean and Havas Worldwide Sydney for Virgin Mobile ‘Fair Go Bro’
