ADMA set to launch the Innovation Zone at 2013 Global Forum – a chance for attendees to get ‘hands on’ with latest technologies and tools

July 23 2013, 10:30 am | BY Ricki Green | No Comments

Innovation Zone.jpgThe ADMA has announced that it will introduce the Innovation Zone at this year’s ADMA Global Forum from 8-9 August giving attendees the chance to have a play with the latest techno gadgets that are shaping the future of data-driven marketing and advertising.

 

Attendees will be able to touch, examine and play with the latest marketing and advertising technology on display in what organisers are billing as an ‘omni-channel playground’ for grown-ups.

Entry is free to the Innovation Zone if you pre-register online here before 8 August.

Visitors can explore fun, interactive technology pods including:

 

·       YouTube ‘Flip Book’

·       Xbox Challenge

·       Telstra Augmented Reality Magic Mirrors

·       Samsung Technology Showcase

·       Adobe Digi Playground.

The Innovation Zone is designed to be the hub of the ADMA Global Forum 2013, hosting technology demonstrations, free breakfast events, seminars, technology slam downs, new product launches and networking events.

 

ADMA Global Forum organisers decided the former exhibition format had to go.

 

Says Jodie Sangster, ADMA CEO: “People no longer want to walk around exhibition booths and wait for someone to hand them a brochure on the latest CRM software and some lollies out of a jar.

“We want to provide an interactive experience where marketers and advertisers can see technology in action. We know marketers now want an experiential showcase that is interactive and fun so they can really get an idea of the technology that is driving the digital economy. And that is what we’re going to give them this year.”

 

The Innovation Zone will operate in conjunction with the ADMA Global Forum on Thursday 8 August and Friday 9 August from 7.30am-5.00pm at the Sydney Convention and Exhibition Centre, Darling Harbour.