After three month pitch retail giant David Jones exchanges M&C Saatchi for Whybin\TBWA
July 24 2013, 1:23 pm | | 22 Comments
Following a three month tender process which included incumbent M&C Saatchi, David Jones has appointed Whybin\TBWA as its creative and strategic marketing agency – effective 1 September.
Says a spokeswoman for David Jones: “Whybin TBWA will be providing David Jones with fully integrated marketing services including marketing strategy, planning, creative and production. David Jones appreciates and values the three years of support provided by M&C Saatchi and is looking forward to a new approach with one of Australia’s most highly regarded agencies.”
22 Comments
Cave quid optes.
Owie ouchie.
Didn’t DJs have their own CD?
The greatest campaign in the world won’t save DJ’s retail model. Have you been in there recently? It’s like being trapped in a particularly bad episode of ‘Are you being served?’ I predict several more rounds of pitching before this embarrassing white elephant finally flops to the linoleum to make room for Nordstrom or someone else who ‘gets it’. The sooner the better for us shoppers.
Do DBB win anything these days?
Re: Bernie, yes, his name is Andrew Henderson, don’t know if he’s going to TBWA…. bit messy.
And they got rid of Miranda Kerr, she was by far the most attractive thing about the DJs experience.
Hendo’s gone.
Given that M&C were famously servicing the account for next to nothing, I wonder how low Whybins went?
(yes, finance directors read this blog too)
what about me?
They had their own department at M&C anyway…on a different floors. And they all came from S&S.
Didn’t bring anything to the agency in 3 years.
Bit harsh don’t you think “ex M&C”? A whole team of people ran that account for the benefit of the agency. I can only hope that somone will make the same comment on an article that concerns your job one day.
I hear through the grapevine that they didn’t drop their trousers anywhere near as far as some others who pitched.
I’m sure said trousers are still lower than one would like, but not around the ankles as they were at M&C.
This makes sense. Why would you take a financial bath on a client that is desperate to find a way out of very deep doggy-doo and who may not be a truly long-term proposition due to their business model not being a truly long-term proposition.
I’ll be very curious to see what, if anything, changes in their strategy and ads.
Hopefully it won’t be the Canute strategy.
That ‘pant dropping’ agency. Would it be the one in Circular Quay in a four level building with hundreds of staff, two chefs, a cafe, a bar and the best parties in advertising?
That one?
@? – burn!
It’s also actually a five-level building. And growing.
Nothing wrong with a bit of pant dropping either.
As for the loss, sympathy for all involved.
The bitterness of poor quality last long after the the sweetness of cheap price!
@ex M&C – Perhaps this is why you’re an ex M&C’er… Your comment shows no undertanding of the business nor how the account was serviced. They were on their own floor as they needed the space. There are many people who worked on the account who brought plenty to the M&C agency and culture….. Its probably good you’re no longer @M&C with an attitude like yours… Burn x 2.
What’s all this indignation about pants dropping? Surely that’s just the entree to taking it up the arse, which is what you ultimately have to do to work in advertising, n’est pas?
@ Missy Bigglesworth love your penultimate line, how thoroughly modern of you.
@Groucho – call me. You know where I work…
@ Missy Bigglesworth sadly wife says no. Says the disappointment would be too much for you to ahem………. bare.
@ ex M&C- I see your former agency just won Catalogue Agency of the Year, with 4/6 of the contributing awards coming from DJs projects . What was that you said about the David Jones team bringing nothing to M&C? I hate to say it but I think that’s another burn for you…