Central Park Sydney urban village appoints BMF to handle digital tools and content strategy

BMF has extended its relationship with Frasers Property and Sekisui House, joint venture developers of Central Park, the $2 billion urban village under construction in Chippendale by being appointed to handle digital and content.

The appointment follows a three way tender process and means BMF are now responsible for the above-the-line launch of the retail precinct as well as the digital tools and content strategy for both retail and residential offerings at the precinct.

Central Park is being built on the site of the old Carlton and United Brewery and has been designed by a collaboration of international architects, including Jean Nouvel, Foster+Partners and Johnson Pilton Walker. Central, the multi-level retail hub, promises to be a completely new shopping experience, with a commitment to the arts and local community at the very heart of the project.

Central is scheduled to open in Spring. Over 1000 apartments have been sold to date at Central Park, which will be delivered in stages from 2013 to 2019.

Says Lisa McCutchion, Frasers’ Group marketing manager. “With the pending launch of Central, leasing underway for the commercial campus and a diverse residential offering, we’ve reached a turning point in the digital marketing needs for Central Park. BMF’s ability to delivery strategy, digital and content in-house, seamlessly integrated, was a decisive advantage.”