EnergyAustralia appoints The Works Sydney to manage below-the-line campaigns + requirements
After a five-agency pitch, EnergyAustralia has appointed The Works to manage its below-the-line requirements.
As one of Australia’s largest energy providers, EnergyAustralia services more than 2.7 million residential and business customers across the country.
The Works will focus on trade and consumer promotions centred on direct response, loyalty, experiential and below-the-line campaigns.
Says Douglas Nicol, creative partner at The Works: “We’re delighted to have been chosen to work with EnergyAustralia. There is a real commitment to do things differently and be innovative in their creative work so it’s a dream brief for us to be involved with.”
Says Simon Brady, head of product and brand marketing at EnergyAustralia: “We really liked the ideas and creative approach that The Works presented to us during the pitch and we’re looking forward to working with them as we continue the journey of building the EnergyAustralia brand with existing and potential customers.”
Leo Burnett Sydney will continue to lead brand strategy and above-the-line communication for EnergyAustralia.
The latest win for The Works follows its Global Effie success for Jim Beam’s Devil’s Cut, which was one of only three entries worldwide to win the prestigious award. In February the agency was also named AdNews Direct Agency of the Year.
2 Comments
They’re smashing it wouldn’t you say?
Hat tip
Smashing it? I wouldn’t say that really. Their Jim Beam awards have little to do with them. What else have they got? Navman? And now EnergyAustralia. I think The Works should be ‘smashing it’ a little better having been around for so long don’t you think?