Financial year figures show growth in metropolitan radio advertising revenue

After five consecutive months of growth, radio ad revenue for metropolitan markets grew overall in the 2012-13 financial year according to figures released today by industry body, Commercial Radio Australia. Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, for the twelve months ended June 2013 reached $683.498 million – up 0.41% when compared with FY12.

Perth had the greatest increase, up 4.36% to $94.701 million; Melbourne grew by 1.28% to $207.495 million; Sydney by 0.02% to $209.962 million; Adelaide fell 2.11% to $64.153 million and Brisbane fell 2.22% to $107.187 million.

Joan Warner, chief executive officer of Commercial Radio Australia said the results highlight radio’s resilience in an unpredictable media market in the face of fluctuating business and consumer confidence.

Says Warner: “Radio continues to perform in an increasingly competitive media landscape. The industry is adapting to shifting market conditions and this is reflected in the figures.”

Year on year for the month of June, metropolitan radio revenue increased by 2.71% and marked the fifth consecutive month of growth. Melbourne had the biggest increase year on year up 8.19% to $19.309 million. In the same timeframe, Perth grew 3.67% to $7.955 million; Brisbane was up 2.29% to $9.382 million, Adelaide fell 0.46% to $5.808 million and Sydney fell 1.47% to $19.492 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all  metropolitan agency and direct revenue.