Five Aussie entries make the cut at finalist stage of the 21st Cresta Awards – McCann Melbourne leads Aussie agency pack with two finalists
The Cresta Awards, launched in 1993 by Creative Standards International to honor an absolute standard of creative excellence in advertising and marketing communications, have announced the finalists in its 21st annual worldwide competition.
A total of five Australian entries have made the finalist stage with McCann Melbourne leading the Australian agency pack with two finalists. Alt.vfx, Brisbane has made the finalist round for “Seeing is Believing” for Foxtel; Havas Worldwide Sydney for “Fair Go Bro” for Virgin Mobile Australia; Host Sydney for “The Kiwi Skeptics” for Air New Zealand and McCann Melbourne for “Dumb Ways To Die” for Metro Trains.
The Cresta Awards cover ELEVEN major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Ambient Media, Direct Marketing, Radio, Design, Promotions & Incentives, Crafts and Interactive. Work is judged on the basis of two criteria only: the originality of the creative idea and the quality of its execution. A Grand Prix will be awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).
2 Comments
I noticed another person got hit by a train the other day…
Here’s some other stats for you:
96 people died on Australian roads in June.
An Australian dies every 28 minutes of smoking-related causes.
What’s your point? That we should stop trying? That no campaign to reduce risk-taking behaviour is effective unless it completely eradicates that behaviour?