Kia creates experiential component for ‘Never an uncomfortable moment’ campaign via Innocean
July 26 2013, 11:14 pm | | 7 Comments
Kia and agency, Innocean Australia have created an experiential component for their ‘Never an uncomfortable moment’ campaign for the all-new Kia Cerato.
Shoppers were asked to record an uncomfortable message from the comfort of the driver’s seat. The activation took place in Westfield Parramatta with almost 200 people recording personal messages over two days.
7 Comments
A nice extension for a really campaignable idea. Bet they got some real freaks in those cars too.
the confessionals work a treat, some genuinely sincere and funny moments, nice work guys
These are pretty good guys. Mc D’s dude gave me a smile.
Go-Pros. Is there anything they can’t do?
Nice one.
2.30 minutes snooze fest
Not for the participants you novice.
Damn fine milkshake chaps. well done.