Newcastle Brown Ale celebrates ‘Independence Eve’ in latest cheeky campaign via Droga5 NYC
Droga5 New York continues it’s cheeky ‘No Bollocks’ campaign for Newcastle Brown Ale with the launch of ‘Independence Eve’, where US consumers can ‘enjoy American freedom by celebrating British rule’ on July 3.
Media includes posters and in-bar promotions, including beer holders and flags with the Stars & Stripes on one side and the Union Jack on the other.
Punters can follow the campaign on Newcastle Broewn Ale’s Facebook page.
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider
5 Comments
Yawn
Koozies?
Why is it that Droga is the only NY (or indeed foreign) agency whose every fart is reported in these pages?
I prefer the pea and piggy bank work myself.
possibly not very good