NZ health agency targets binge drinkers with launch of ‘Yeah, Nah’ spot via DraftFCB Auckland

This next installment in the New Zealand Health Promotion Agency ‘Ease up’ campaign via DraftFCB Auckland is all about arming people who want to ease up on the drink, with a socially acceptable way to say no thanks.

Say ‘Yeah, Nah’: ‘Yeah’ I want to have a good night tonight, but ‘Nah’ no more beersies for me.

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