Research and strategy consultancy TLE appoints Alex Siewert in the role of strategy director

Research and strategy consultancy TLE has hired Alex Siewert (left) as its strategy director. Reporting to Chrissy Blackburn, TLE’s global head of strategy, he transfers across from fellow-Enero agency BMF.

Siewert will continue to work with a few BMF clients on existing projects as he transitions over to TLE fulltime.

He joined BMF in July 2012 from Vodafone Ireland where he was senior brand communications planner. Previous roles include strategic planning director at AKQA New York; brand strategy director at Naked Communications, London; and European account director and then department head, strategic and creative intelligence at Abbott Mead Vickers BBDO London.

Blackburn says they are delighted that Siewert has decided to join the strategy team at TLE.

Says Blackburn: “He’s just the kind of strategic problem solver we look for and comes with a rare mix of business, brand and creative passion that we think make strategic solutions really powerful.”

Siewert adds that he couldn’t be more excited to join the TLE team.

Says Siewert: “It’s one of the nicest, most talented and progressive groups of individuals that I’ve ever met. It also has the kind of big brand challenges that I really love.”