Thankyou urges Coles + Woolworths to get behind its products in a sky high campaign launched this morning in Melbourne + Sydney
Australian social enterprise Thankyou is continuing on with its mission to get Coles and Woolworths to stock its products.
This morning the enterprise launched a couple of helicopters with banners in Melbourne and Sydney’s skies that read “Hey Coles, thank you for changing the world! (If you say ‘yes’)” and “Hey Woolworths, together we can change the world! (If you say ‘yes’).”
The helicopters were kindly funded by some of Thankyou’s benefactors to help spread the word and really drive the message home to the powers that be at Australia’s biggest two supermarkets.
Thankyou is a social enterprise that exists for the sole purpose of funding food, water and hygiene projects in developing nations through Thankyou Food, Thankyou Water and Thankyou Body Care. Each product sold provides at least one week of food, drinking water, or hygiene training to someone in need.
Since Thankyou launched the campaign mid last week, thousands of Australians, including comedian Peter Helliar, TV and radio presenter Dylan Lewis, former basketball superstar Andrew Gaze, and olympic champion swimmer Nicole Livingstone have voiced their support across Facebook and Twitter.
They’ve even been given a word of encouragement from the US, with Becca Tobin from hit TV show Glee uploading a video of support.
2 Comments
at first glance i thought the Coles one was a PR shot from NAB break up
As a consumer, I am now painfully aware that products have to bow and scrape, bully and cajole to get shelf space at Woolies and Coles. I don’t want to know this. More than that, I’m pissed off that I should have to know this. Keep your sleazy ‘loading dock’ deals outta my shopping experience.