Visual Jazz Isobar summarises Adobe Digital Marketing Symposium with FYI Report Live

July 17 2013, 4:20 pm | BY Ricki Green | No Comments

FYI Report Live sample slide.jpgThe Adobe Digital Marketing Symposium was held in Sydney yesterday (July 16) with over 500 of Australia’s top digital marketing professionals in attendance. Visual Jazz Isobar (VJI) used its position as a major sponsor to activate ‘FYI Report Live‘ an information hub producing an up to the minute summary of the event which is now available.

The event includes high profile guests from a range of agencies, authors, thought leaders and brands like CBA, Seek and Lenovo.

 

A team of senior digital experts from VJI distilled the 30 event sessions into a simple presentation in almost real time. They attended all presentations, delivering information from each and simultaneously distilling them into a summary presentation for inclusion in the ‘FYI Report Live’, for the benefit of all.

Says Simon Small, executive planning director at VJI: “We’ve all been to conferences like Adobe Symposium, there’s so much great information, you meet so many interesting people and have next to no time to process it all.

“That’s where FYI Report Live comes in; we’ve sent out senior thinkers along to attend all the sessions and condense the key insights from every talk into one simple presentation for everyone to share with their teams and wider organisations.”

Key learnings and insights in the FYI Report Live include:

  • Actions to experience: Every action a consumer takes requires a digital experience to be delivered in return. Brad Rencher, Adobe
  • We need to design for the experience, not the device size. Rod Farmer, VJI
  • The landscape of banking is completely different from yesteryear – competition is no longer the bank across the road, it’s start-ups in Silicon Valley and anyone who can provide a better customer experience. Boris Grinshpun, Digital Brinc
  • People will forget what you said and what you did but they will never forget how you made them feel. Andy Lark, CBA

To get more information or an original copy of the presentation contact fyi@visualjazz.com.au.