ALDI launches two new spots in the ‘Prices you’ll love talking about’ campaign via BMF Sydney
CB Exclusive: ALDI has put to air two new spots in its ‘Prices you’ll love talking about’ campaign via BMF Sydney.
The campaign, which has been well-received with shoppers since its July launch, is based around the truth that ALDI’s low prices are so good, shoppers can’t help talking about them – whatever the situation.
The new spots, for 1kg cheese and squeezy yoghurt, dramatise the benefit of getting something cheaper than expected. They feature the same humorous and quirky tone that’s helped set ALDI apart from the competition.
Executive Creative Director: Carlos Alija & Laura Sampedro
Head of Art: Sian Binder
Interaction Design Lead: Nev Fordyce
Catalogue Creative Lead: Sophia Coghlan
Art Director: Patrick Chambers
Copy Writer: Mark Carbone
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Catalogue Lead: Jessica Donnelly
Account Manager: Amanda Nguyen & Mitchell Young
Strategy Planner: Ali Tilling
Dirctor: Sam Peacocke
Production Company: Robbers Dog
Post Production: Method
Producer: Helen Hendry
Executive Producer George Mackenzie
Agency Producer: Jenny Lee-Archer
Media Planning and Buying: Maxus
16 Comments
Retail advertising at it’s best, love it.
That Yoghurt ad is great
It’s good to see someone is trying to save retail advertising while Coles and Woolies send it plummeting to everyday new lows.
Love the slight daggy performances. Both great spots.
Killin’ it Carbone! These are the bomb.
Smart and entertaining
So refreshing in a category so void of creativity. Well done
The yoghurt one is gold.
Best ads of the month. It’s great what you guys are doing with that account.
Is everyone on drugs? These are terrible. Awful wooden acting. Woeful directing. These comments make me feel like I live in a parallel opposite universe.
Wow! I quite like these spots, but I’m genuinely surprised to see them getting such praise on here. If these ads came from Brisbane, not BMF Sydney, they’d be getting slammed.
These spots could have been magnificent. The dialogue needed another two rounds of editing though – it’s repetitive and a little flat.
That said, easily the best work in a very, very ordinary category.
The kiwi accent in the golf spot bugs me tho, ay.
‘Retail’ is the quintessential qualifying adjective in advertising, like a set of brackets that place everything inside of them beneath an already lowered bar.
‘Retail advertising at its (sorry, no apostrophe Reverend) best’ is akin to saying that a person is nice looking for someone so obese and with such bad skin and teeth.
Perhaps in the end, Aldi and BWM understand their brand and their customers all too well, and they’re just looking to deliver advertising for those who are quite familiar with the bar that they live well beneath?
On the other hand, maybe it’s the best they can do, and in their minds, as well as in those of a few of the commenters here on the Blog, retail is the new normal for so much and so many.
I like the yoghurt one.
Jog on haters. Jog on.
‘What Standard?’ – if you’re going to have a long-winded, imperious, verbose crack at the client and agency for their work, at least get their bloody name right.
‘Makes you look like a right twat, otherwise.
Sorry, BMF looking like BWM. And understandable mistake under the circumstances.
Got ALDI right, no? Or was it Coles?
For the record, Facts (rhymes with Hacks), ‘long-winded, imperious, verbose’ is just that.
Makes you look like a left twat, anywise.