Bond’s promotes its new Lacies range of undies with new spot via Clemenger BBDO, Melbourne
August 23 2013, 11:28 am | | 7 Comments
Bond’s has put to air a new spot via Clemenger BBDO, Melbourne promoting the new Lacies range.
Soft, stretchy, lightweight, fun and flirty, the new range is great for dancing around in your undies, as well as loved by rock royalty Riley Keough, the eldest grandchild of Elvis Presley – and Bonds’ new face of lace.
Agency: Clemenger BBDO, Melbourne
Creative Directors: Jim Ingram and Ben Couzens
Creative Team: James Orr and Elle Bulleen
TV Producer: Lisa Moro
Account Team: Simon Lamplough, Marnie McKenzie and Kelly McBride
7 Comments
Never thought i’d be so bored by women dancing about in undies.
Remember when Bonds ads were actually good?
That had no appeal at all, or soul or life. and it’s chicks in underwear. K-mart ads are better.
What the hell happened here? When did Bonds become so talentless.
Whats with the terrible 80’s grade? Just awful, it hurt my eyes.
WOW! Surprised by the comments here. I loved the ad and underwear.
Yeah yeah – but wots the song- is it Ginnie Wigmore? Ad good by the way!!!
The song is Miss Li – My Heart Goes Boom Boom Boom
Who are the 2 blonde models