George Weston set to launch Bürgen Bread ‘Formulated for your World’ campaign via BMF
CB Exclusive – George Weston Foods is set to launch a new campaign on Sunday promoting Bürgen bread fronted by two new spots via BMF Sydney.
The new ‘Formulated for your World’ campaign was sculpted for Bürgen bread in order to show how their unique formulations can help everyday people in real life situations.
With its combination of wholesome ingredients and nutrients with proven health benefits, Bürgen breads are ‘formulated for your world.’
The campaign tells the stories of everyday Australians in everyday situations who turn to Bürgen bread to get them through those sticky moments. Be it surviving an hour with that competing parent you just can’t avoid or making it through an awkward elevator ride for two – Bürgen bread is there for you.
Says Graeme Cutler, marketing director, GWF: “We challenged BMF to develop an idea which combines the truly unique product benefits of Bürgen whilst delivering on a creative solution that captivates our core target.”
The campaign launches on Sunday the 1st of September, with two TVCs, digital, press, a new brand website, and social media.
Creative Director: Justin Ruben
Art Director: Alex Booker
Copywriter: Phil Sicklinger
Managing Partner: Stephen McArdle
Account Management: Kura Tyerman, Jason Carnew, Enda Kelly, Sid De
Producer: Esta Lau
Strategy: Simon McCrudden, Simon Murray
Production Company: Revolver
Director: Leo Woodhead
Producer: Serena Paull
DoP: Ari Wegner
Editor & Post: Drew Thompson, Method Studios
Media Planning and Buying: Carat
Client: George Weston Foods
1 Comment
That is-all rather average alas…not bad though…