Mission Foods brings the real taste of Mexico to Australia in a new campaign via Mosaic Creative
August 1 2013, 11:42 am | | 7 Comments
Mission Foods has launched a new campaign consisting of two TV spots highlighting its Mexican meals and Salsa Range via Melbourne agency, Mosaic Creative.
Shot in Mexico, the commercials capture what real Mexican food is all about.
Creative Director: Vince D’Angelo
Copywriter: Pamiela Kaplan
Agency Producer: Tim Marxsen
Production House: Jungleboys
Director: Craig Melville
Producer: David Curry
7 Comments
Fresh, simple and enjoyable to watch. Authentic track that sticks in the head is a plus.
…unless you’re the ad agency.
Nice trip.
Shite work.
Lost opportunity.
Woeful!!! Where’s the idea???
I hope they weren’t charged for concept development.
Not a creative Tour de force. What it lacks in innovation it certainly makes up for in style and polish. Product looks delicious, authentic and on point.
Damn shame because their product is really good. An idea might have helped me swallow this orgy of food pornography, and might be remembered without a massive media budget behind it.
Travelling extensively in Mexico, I can confidently say that Mission foods is far from being the “real” taste of Mexico… but what surprised me even more was to realise that there is a small and authentic producer of Mexican food in Melbourne that there slogan is “The True Taste of Mexico”…. all I can say is: Very little imagination guys!