Mother and Call of Duty enlist fans for top secret rescue op prize in new promo campaign via McCann, Icon, Momentum, Holler and Pulse
Fuelling the world’s passion for gaming, Mother Energy Drink and Call of Duty, have partnered up to give Aussies a chance to win a top secret rescue op mission in a new promo campaign via McCann, Icon, Momentum, Holler and Pulse Communications.
The partnership comes ahead of the highly-anticipated Call of Duty: Ghosts launch on November 5th. Featuring an all-new world, new story, new characters and new experiences, Call of Duty: Ghosts is a stunning leap forward for the mega-hit franchise.
Mother and Call of Duty fans will have a chance to take on a series of top secret challenges in line with what they’ve come to know and love from the blockbuster game, styled with a light hearted, over-the-top Mother twist.
To spearhead the top secret Rescue Op, iconic 80’s action hero Dolph Lundgren has been enlisted by Mother to put the call out to recruit the winning punter and three of their mates. The team from Mother will then transport the winners to a secret Aussie rescue op location in November 1.
Multiple marketing touch points will support the on-pack promotion including two 15 second TV and cinema features, out-of-home (OOH), digital, media partnerships including IGN, Machinima and Fox Sports as well interactive POS displays where fans can get a photo with Dolph Lundgren.
There will also be limited edition Mother packaging featuring Call of Duty: Ghosts, and a call to action for consumers to enter the promotion.
To enter the secret Mother Call of Duty: Ghosts Rescue Op promotion, consumers need to:
- Purchase specially marked 500mL cans of Mother, Mother Sugar Free or 4 x 500mL Mother multipacks
- Scan the QR Code on the pack or head to the Mother Energy Drink website
- Register and answer the question in 50 words or less
Says Steven Ruhl, Mother marketing manager: “Everyone loves the iconic Call of Duty gaming franchise and Mother is excited to partner with COD for their latest release, Call of Duty Ghosts.
“The partnership brings together two of the greatest passions for Aussie blokes, gaming and the Mother of an energy hit they need to power through the day and night.”
5 Comments
Call of Doody.
What a steamer.
Nice one Gary!
5 Agencies?
Too many cooks.
why do they use the same freakin voiceover guys in every TVC. Makes it sound so generic. get some unknown to do it. Its like the ad goes from Dolph to Ian Terpy.
It might be my hangover but based on the 2 x spots I have no idea what I am actually supposed to be winning. An exclusive playable level of the game ahead of 5th Nov or some sort of realtime paintball experience with the grumpy one out of the expendables/Ivan Drago?