Nokia Lumia 925 takes consumers to the moon in new experiential work via Fuel + The Glue Society

This month, the full moon will take on a very different form as Nokia launches a unique experiential campaign for consumers to test the new Lumia 925 smartphone’s low-light photographic capabilities in a new experiential campaign via Fuel Communications, The Glue Society and produced by production company Will O’Rourke.

The Lumia Moon Pop-Up, which is open daily from 10am until Sunday August 25 at 399 Geoge St, Sydney CBD, features a topographically large-scale replica of the full moon suspended over a rippling body of water.

Check out http://www.nokia.com/au-en/lumia925popup or the Nokia Australia Facebook page from Wednesday 14 August for further information and updates.

The moon creates an awe-inspiring feature in the custom-designed retail space and gives people an opportunity to experience Nokia’s latest smartphone, the Nokia Lumia 925, as well as the Lumia 625 and Lumia 520 and accessories such as the Nokia Purity Pro Wireless Stereo Headset by Monster and JBL PowerUp Wireless Charging Speaker for Nokia.

Says Jolaine Boyd, head of marketing, Nokia Australia: “We know consumers use their phones to photograph those unplanned moments that take them by surprise. This campaign is about providing that inspiration point. We wanted to be bold and come up with a unique way to get the Nokia Lumia smartphones into the hands of consumers so they can put the key USP of the handset – low light imaging – to the test and capture something beautiful.”

The experiential campaign was conceived by Fuel Communications, Nokia Australia’s PR agency.

Says James Dive and Paul Bruty from The Glue Society: “The moon has inspired people and artists for thousands of years. And even today, despite all the scientific knowledge and investigation, there is still something rather mysterious and magical about its presence.”

Throughout the duration of the Pop-Up the Lumia Moon will mimic different moon phases including a full moon, quarter moon and crescent moon.

Fuel Communications: Campaign lead, PR and social media