Reckett Benckiser airs testimonial spot for Vanish via Streetlife Films and Havas Worldwide Sydney
August 26 2013, 11:46 am | | 3 Comments
Reckett Benckiser, via Havas Worldwide Sydney, has recognised the power of testimonial in the current market with the launch of a new spot for Vanish (UFO), working with testimonial director Diana Leach from Streetlife Films.
Says Leach: “I think it’s the village tradition of ‘word of mouth’. People like to know that someone else has tried it and can recommend it and they respond to the feeling of authenticity.”
The latest Vanish campaign followed a successful UK campaign, with real people sharing their laundry tips, creative directed here by Alex Evans at Havas Worldwide Sydney.
3 Comments
Nice one Diana.
Yyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyeah….
I think it’s the village tradition to have an idiot.
So how authentic is this.